#Google-Tool  #Hosting  #DevOps 

Google Search Console

  • Intro to Google Search Console
    • It helps to find SEO performance of the website
    • i.e performance of the website in google search results
    • Monitor: google crawl, index and discovers pages
  • Feature
    • Performance
    • Coverage
    • Enhancements

Features in Google Search Console

Performance tab

Matrix

  1. Clicks
    • The amount of clicks tells you how often people clicked on your website in the search results of Google.
  2. Impressions
    • The impressions tell you how often your website in general or
    • How often a specific page is shown in the search results.
  3. Average CTR
    • The CTR (Click-through rate) tells you what percentage of the people that have seen your website in the search results also clicked through to your website.
  4. Average position
    • This tells you what the average ranking of a specific keyword or page was in the time period you’ve selected.

Dimension

  • Queries
  • Pages
  • Countries
  • Devices

URL inspection

  • Retrieving data from Google Index
  • Check if the page is crawled and indexed.

Verify domain for Google Console

Using Domain(Better way)

  • Verify all domain, sub-domain,
  • Works for both –> https or http
  • Requires DNS verification
    • Under your domain-name provier add below detail as HOST NAME
    • TXT Record @ google-site-verification=code…
  • It may take hours to day to verify DNS
  • Don’t remove DNS after sucessful verification

Using URL-prefix

  • Only URLs under entered address
  • Each page need to be verified

Rich Result

Sitemap

  • A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them.
  • Search engines like Google read this file to crawl your site more efficiently.
  • A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files.

Do I need a sitemap?

  • You might need a sitemap if:
    • Your site in really large
    • Your pages are isolated
    • Your site is new/changes quickly
  • You might not need a sitemap if:
    • Your site is “small”
    • Your site is comprehensively linked internally
    • You don’t have many media files
  • It’s an additional advantage
  • …read more

robots.txt

  • It tells search engine crawlers which URLs the crawler can access on your site.
  • This is used mainly to avoid overloading your site with requests
  • If you want to block your page from search results, use another method such as password protection or noindex.
  • …read more

Meta Tag

  • meta-keywords –> Not used by search-engine
  • meta-description –> Best way, used by search-engine
  • … read more

Reference

Google Analytics(GS4)

Create a Google Analytics 4 property

Account and Property page

Library

All of your collections and reports organised in one place where you can customise them and create more. Collections allow administrators to customise the presentation of reports in the left navigation.

Reference